The national government, an employer with about 150,000 employees, had a serious image problem. Because even though 150,000 people work for the government, nobody wants to be a civil servant. Or at least not associated with all the negative character traits that are attributed to 'the civil servant'. Our job was to change that. And we did that with great pleasure for about ten years. On this page you will find a small selection of all the work we have been able to do with your tax money.

How do you combat a successful export product?

Is this art enough for subsidy?

TVC

To what extent do we want to know where our food comes from? (On the packages of meat a picture is placed of the rabbit you're going to eat).

koeien_s.jpg

What if technology overtakes ethics?

waterm_l.jpg

To what extent can water be managed?

boerenkool_s.jpg

When is someone sufficiently integrated?

parlement_l.jpg

How do we maintain our identity within Europe?